Digital experience looks at the whole lifespan of a user’s experience with a service or product through multiple digital touch points, rather than focusing just on a single product or service such as the website or mobile application. It includes device interactions, customer support interactions, in-store experiences, marketing or sales materials, Email communications, targeted messages, and software updates rolling out new features and functionality.
A web strategy is a long-term strategic business plan indicating how to create and develop a company's online presence adhering to the business development strategy. It includes Long term / short term goals, process, communications, content management, strategies, system & guide, plans, business designs, analysis, branding & development etc.
A good brand is the most powerful goodwill a company can have: its greatest competitive advantage. People buy products because of a story, an emotional connection when they feel with a brand. As owners and managers of e-commerce, our most important job is to build a powerful and attractive online brand.